Author: slhta

With support from the Tourism Enhancement Fund (TEF), the Saint Lucia Hospitality & Tourism Association (SLHTA) and the Caribbean Hotel Tourism Association Education Foundation (CHTAEF), 180 Saint Lucian hospitality workers polished their skills in a series of guest service training sessions.

Dubbed ‘Heartfelt Guest Care to Welcome the World’, the training this month gave hospitality team members, supervisors, managers, and owners the knowledge and skills needed to best serve a new and diverse generation of customers. Launched by CHTAEF in partnership with Virgin Holidays, the program equips hospitality professionals across the Caribbean with guest care and diversity training to enable them to better understand and cope with the needs of the rapidly changing demographics of modern customers.

The training was created to demonstrate and enhance the benefits of diversity and inclusion within the tourism industry by generating in all 180 participants, from 14 hotels, an appreciation of the broad diversity of today’s travelers and how to warmly welcome them all. The St. Lucia series of workshops was sponsored by CHTAEF with additional support provided by the Saint Lucia Tourism Enhancement Fund. The Fund provided an additional US$8,000 to deliver four more days of the workshops, ensuring many more SLHTA members could receive the training.

The sold-out workshops were held in both the north and south of the island from September 16 to 20, 2019 and concluded with a certificate ceremony for participants on Wednesday, September 25 at Bel Jou Hotel attended by Minister of Tourism Dominic Fedee, representatives from the Saint Lucia Tourism Authority, the TEF, SLHTA, Virgin Holidays and CHTAEF.

CHTAEF Chairman, Karolin Troubetzkoy, was delighted with the program’s success and said the main value of the workshops was its recognition of the natural hospitality of Caribbean people and how it could be enhanced to recognize and serve the rapidly changing types of people making up the ranks of visitors to the region.

In his remarks to attendees, John Mathurin, TEF Trustee and SLHTA First Vice President, emphasized that “initiatives like these are central to the TEF’s continued mandate of ensuring the professional development of St. Lucia’s tourism industry workers, thus making this program an invaluable opportunity we feel fortunate to be able to have offered to our membership”.

The presentation of wheelchairs continued on 11^th September 2019 at the Children Development and Guidance Centre (CDGC). This time in addition to a number of regular wheelchairs, 10 specially fitted tilting chairs with added braces were donated.
Ms. Donette Ismael, TEF Programme Manager and Lisle Chase, Matthew Render and Konrad Wagner from Rotary attended the function. This project would not have worked without SLHTA’s Tourism Enhancement Fund and its leadership, working with the Ministry of Health and Rotary on the project. Rotary said that they stand ready to repeat the exercise at any time.

The SLHTA TEF convened a meeting under the Chairmanship of Sanovnik Destang, Immediate Past President of the SLHTA. Committee members on the newly constituted committee include Ike Lauff of Mystique Royal St. Lucia Resort, Jonathan Allain of the Ministry of Commerce, SLHTA’s Tourism Enhancement Fund Programme Manager, Donette Ismael and Deputy Chair of the Linkages Committee, Noorani Azeez.

Key discussions focused on improving payments to farmers, consolidating transportation for small farmers interested in selling produce to the hotels, expansion of the committee to include manufacturers, expansion of the virtual agricultural clearing house, implications on a loan guarantee fund on the manufacturing sector and encouraging access to tourism markets by local furniture manufacturers. Exciting next steps also included the launch of the SLHTA / TEF’s Link Up programme which commences in October 2019 and allows small producers of fashion, arts, craft, agro processed items to share their offerings with visitors at hotels.

The SLHTA Tourism Enhancement Fund (TEF) hosted another successful Linkages in Tourism Trade show (LITT). The event which was held at the Finance Administrative Centre, Pointe Seraphine, Castries, which provided an avenue for participating companies to showcase a wide variety of locally made products and services.

The diversity in the display this year, kept to the SLHTA’s promise of expanding its linkages programme to include other sectors. The atmosphere at the event was a buzz of excitement as SLHTA members took in the showcase of locally grown mushrooms, local spirits, liquors, chocolates, sauces, crafts and the list go on.

“For me what sets this trade show apart from other trade shows I have participated in is how targeted it is. You get to interact with business persons within the hospitality sector,” said president of the St Lucia Network of Rural Women Producers, Robin Darrell. 

“Every year LITT continues to surpass the expectations of participants and this year was no different. From networking opportunities and developing business relationships with established companies in the tourism industry, participating companies will continue to derive benefits long after the event, said TEF Programme Manager, Donette Ismael.

She went on to explain that apart from the showcase, participants will be featured in the SLHTA / TEF newsletter and website, and participate in other similar events which will be hosted throughout the year, one of which will be “LINK UP”. The aim is to continue building on the successes that has been achieved so far by linking tourism with all the various sectors.

Businesses and individuals wishing to obtain information about the SLHTA Linkages in Tourism Programme can call the SLHTA Tourism Enhancement Fund at (758) 453-1811 or email dismael@slhta.com.

Soufriere Comprehensive Secondary retains the SLHTA Chefs in Schools Championship title for yet another year. The Saint Lucia Hotel and Tourism Association Inc would like to congratulate the Soufriere Comprehensive Secondary School on winning the Chefs in Schools Cook Off 2019. In 2nd place was the St Joseph’s Convent team made up of Janaii Williams and Kurres Joseph, trained by Chef Nissa Paul of Windjammer landing Villa Beach Resort. And in 3rd Place was Merkijay Jean and Wavimey Prosper of the Leon Hess Secondary School and trained by Chef Billy Mauricette of Cap Maison.

The two students competing for Soufriere Comprehensive were Sherquean Franky and Kayla Joseph, both form 4 students. The team put on a great show in both the Signature Dish and Basket Rounds at the recently held competition on their home grounds at the Soufriere Comprehensive Secondary School on Thursday 13th and Friday 14th June 2019.

The Soufriere team were trained and coached by Chef Ruben Kumar of Anse Chastanet Resort over the past 2 months in preparation for the competition. Kayla and Sherquean along with their Chef and teacher will travel to Barbados to represent Saint Lucia at the Regional Caribbean Junior Dueling Challenge come August this year. Their training will continue over the summer in preparation for the regional leg of the Culinary Competition.

The Competition was proudly sponsored by the Tourism Enhancement Fund, Winfresh Limited, Diamonds International and TransCaribbean.